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https://www.radiox.co.uk/features/how-eminem-elton-john-friends-sponsor-story/

I don’t think he hates gay people. But his music is controversy, that’s its selling point. And I think your last sentence is spot on. For your typical “masculine” man, being called gay is an insult. It shouldn’t be, but unfortunately that’s the way it is.

Eminem has a lot of homophobic lyrics. Think you’re going to get him removed? Music has always pushed the boundaries of what’s acceptable. Sometimes that’s a good thing, other times it’s not. But I think an artists freedom of expression overrides your feelings.