Once upon a time I objected to the Black Lives Matter moniker. I didn’t disagree with the message that black people need to be counted more than they were. I have always thought that I counted black people as equals to everyone, so I just subconsciously completed the sentence by adding the word “more” in my head. Thinking to myself “oh, they have a terrible branding issue because everyone who reads the phrase Black Lives Matter will automatically just think they mean Black Lives Matter More”. But ultimately that wasn’t the problem. It wasn’t the phrase that was the issue.
What was the real problem was the inherent racism that had be ingrained into my consciousness by untold years of media and politics that continually make black people out to be lazy selfish useless people who only want a handout. (See Ronald Reagan’s speech about the “welfare queen”. Hint, he wasn’t talking about a white woman.)
In the end the problem I had with the phrase “Black Lives Matter” wasn’t their fault for picking a bad phrase. It was, in fact, me and my own preconceived notions of what a black person is and should be. All based on how society has portrayed them my entire life.
So now I very loudly say “BLACK LIVES MATTER”. And more people need to embrace this instead of trying to logic it out of existence with the pointless platitude “well ackchually all lives matter” like some snivelling little child with an inferiority complex. Because yes all lives should matter but in our fucked up society black lives usually don’t.








As a much older man I objectify this.